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  2. College of Management Mahidol University E-Thesis and Thematic Paper
  3. Thematic Paper
Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/4626
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eperson.contributor.advisorRandall Shannon-
dc.contributor.authorNathawat, Naovaratkulchai-
dc.date.accessioned2022-08-12T06:46:12Z-
dc.date.available2022-08-12T06:46:12Z-
dc.date.issued2022-04-30-
dc.identifier.otherTP MM.011 2022-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/4626-
dc.description23 leavesen_US
dc.description.abstractCurrently, the online food business is growing. Especially during this COVID-19 pandemic and people do many things on their phone, consumers tend to choose online-food-delivery. This research aimed to measure the consumers’ intention to purchase through online food-delivery applications which are available in Bangkok. This research emphasizes four independent variables, which are Convenience, Ease-of-use, product presentation, Time-saving, and one dependent variable, which is purchase intention. by using the qualitative interview method. Data in this research was collected through in-depth interview 10 interviewees which are active and inactive users. The results of this research show how each variable affect the purchase intention to buy food in the online applicationsen_US
dc.language.isoenen_US
dc.publisherMahidol Universityen_US
dc.subjectMarketing and Managementen_US
dc.subjectConvenienceen_US
dc.subjectEase of useen_US
dc.subjectProduct Presentationen_US
dc.subjectTime savingen_US
dc.subjectPurchase intentionen_US
dc.titleFACTOR INFLUENCING INTENTION TO USE FOOD DELIVERY APPLICATIONS IN BANGKOKen_US
dc.typeThesisen_US
Appears in Collections:Thematic Paper

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