FACTORS DRIVING THE CONSUMERS’ PURCHASING INTENTION AT OFFLINE STORES DURING THE COVID-19 PANDEMIC IN THAILAND

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/4627

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DC Field	Value	Language
eperson.contributor.advisor	Randall Shannon	-
dc.contributor.author	Nichakorn, Gaewim	-
dc.date.accessioned	2022-08-12T06:58:03Z	-
dc.date.available	2022-08-12T06:58:03Z	-
dc.date.issued	2022-04-30	-
dc.identifier.other	TP MM.012 2022	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/4627	-
dc.description	26 leaves	en_US
dc.description.abstract	According to the high numbers of infected Thai people during the COVID-19 pandemic, most of the people tend to spend less of their time going to an offline store and change their shopping behavior into online platform. However, some of Thai people still prefer to purchase products or services at the offline store rather than having them online. Therefore, this study aims to understand the key factors that drives Thai consumers’ purchasing intention at the offline store during the COVID-19 pandemic in Thailand, and analyze the factors related to the customers’ intention.	en_US
dc.language.iso	en	en_US
dc.publisher	Mahidol University	en_US
dc.subject	Marketing and Management	en_US
dc.subject	Customers’ Behavior	en_US
dc.subject	Panic Buying	en_US
dc.subject	Offline Consumption	en_US
dc.subject	Experiences	en_US
dc.subject	COVID-19	en_US
dc.title	FACTORS DRIVING THE CONSUMERS’ PURCHASING INTENTION AT OFFLINE STORES DURING THE COVID-19 PANDEMIC IN THAILAND	en_US
dc.type	Thesis	en_US
Appears in Collections:	Thematic Paper

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