FACTORS INFLUENCING CONSUMERS’ INTENTION TO PURCHASE DIETARY SUPPLEMENTS

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/4632

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DC Field	Value	Language
eperson.contributor.advisor	Randall Shannon	-
dc.contributor.author	Parinda, Kasemchainan	-
dc.date.accessioned	2022-08-12T08:10:15Z	-
dc.date.available	2022-08-12T08:10:15Z	-
dc.date.issued	2022-04-30	-
dc.identifier.other	TP MM.015 2022	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/4632	-
dc.description	27 leaves	en_US
dc.description.abstract	The purposes of this study were to explore and better understand important factors which influencing purchasing intention toward dietary supplements in Thailand. The factors were WOM/eWOM, Brand trust, Fear of side effects, Health consciousness, and Price consciousness. The researcher collects the data by interview 10 dietary supplement users and 5 non-users. The finding of this research revealed that the essential factors that make consumers decide to purchase dietary supplements are WOM/eWOM, Brand trust and Health consciousness. However, the unessential factor Fear of side effects and Price consciousness. Recommendations to entrepreneurs were provide in the conclusion section.	en_US
dc.language.iso	en	en_US
dc.publisher	Mahidol University	en_US
dc.subject	Marketing and Management	en_US
dc.subject	WOM&eWOM	en_US
dc.subject	Brand trust	en_US
dc.subject	Fear of side effects	en_US
dc.subject	Health consciousness	en_US
dc.subject	Price consciousness	en_US
dc.title	FACTORS INFLUENCING CONSUMERS’ INTENTION TO PURCHASE DIETARY SUPPLEMENTS	en_US
dc.type	Thesis	en_US
Appears in Collections:	Thematic Paper

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