Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/4633
Full metadata record
DC Field | Value | Language |
---|---|---|
eperson.contributor.advisor | Randall Shannon | - |
dc.contributor.author | Anut Jantanalaj | - |
dc.date.accessioned | 2022-08-12T08:14:38Z | - |
dc.date.available | 2022-08-12T08:14:38Z | - |
dc.date.issued | 2022-04-30 | - |
dc.identifier.other | TP MM.016 2022 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/4633 | - |
dc.description | 34 leaves | en_US |
dc.description.abstract | Due to the spread of the COVID-19 pandemic in Thailand, many SMEs restaurants were severely affected, and many had closed down. The purpose of this research is to understand factors affecting their survival during this crisis. This research aims to study the surviving factors of SMEs restaurants in Thailand. For example, the variables are the government policies, marketing strategies, cost control, and other factors affecting their operation. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Mahidol University | en_US |
dc.subject | Marketing and Management | en_US |
dc.subject | SME restaurants | en_US |
dc.subject | Covid-19 | en_US |
dc.subject | Government Policies | en_US |
dc.title | HOW SME RESTAURANTS IN BANGKOK ADAPT TO SURVIVE UNDER THE COVID-19 PANDEMIC | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP MM.016 2022.pdf | 791.24 kB | Adobe PDF | ![]() View/Open |
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