HOW SME RESTAURANTS IN BANGKOK ADAPT TO SURVIVE UNDER THE COVID-19 PANDEMIC

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/4633

Full metadata record

DC Field	Value	Language
eperson.contributor.advisor	Randall Shannon	-
dc.contributor.author	Anut Jantanalaj	-
dc.date.accessioned	2022-08-12T08:14:38Z	-
dc.date.available	2022-08-12T08:14:38Z	-
dc.date.issued	2022-04-30	-
dc.identifier.other	TP MM.016 2022	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/4633	-
dc.description	34 leaves	en_US
dc.description.abstract	Due to the spread of the COVID-19 pandemic in Thailand, many SMEs restaurants were severely affected, and many had closed down. The purpose of this research is to understand factors affecting their survival during this crisis. This research aims to study the surviving factors of SMEs restaurants in Thailand. For example, the variables are the government policies, marketing strategies, cost control, and other factors affecting their operation.	en_US
dc.language.iso	en	en_US
dc.publisher	Mahidol University	en_US
dc.subject	Marketing and Management	en_US
dc.subject	SME restaurants	en_US
dc.subject	Covid-19	en_US
dc.subject	Government Policies	en_US
dc.title	HOW SME RESTAURANTS IN BANGKOK ADAPT TO SURVIVE UNDER THE COVID-19 PANDEMIC	en_US
dc.type	Thesis	en_US
Appears in Collections:	Thematic Paper

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