Consumers' intention to purchase organic food in Bangkok

Abstract

The objective of this thematic paper is to look at why people consume organic food and to understand the needs and their willingness to purchase organic food. The result of consuming organic food toward their personal factors, health and their external consideration which is environmental benefits. To find out the difference between organic food and normal food consumption. The finding used both Quantitative and Qualitative methods. Since I did not reach the required number of interviewees. I had made the questionnaire survey in order to support the findings with 219 respondents, lived in Bangkok and purchased organic foods in the past year. The interview was conducted into 3 groups Producer, Seller and User. The inclusion of running two different types of searches gave the opportunity to compare and see if the results matched and supported each other. Most consumers appear to believe that organic food is not only chemical-free, but also of higher quality, safer to eat, and better for the environment, according to both qualitative and quantitative results.