AGILE TRANSFORMATION: IMPACT ON EMPLOYEE SATISFACTION AND REPUTATION OF PHARMACEUTICAL CORPORATIONS IN THAILAND

Abstract

In the era of advanced technology, there is a dynamic and fast changing environment in which customers require more responsiveness and faster, better solutions. This change impacts across various industries and requires a new mindset and skills to answer the challenging situation. Pharmaceutical companies have to develop better treatment options to gain more profit and at the same time save patients’ lives. The traditional way of working as a functional team can support the business performance in the short term, however, some companies foresee the benefit of new ways of working such as agile transformation, which has replaced the traditional way of working in the tech and software company. Pharmaceutical corporations in Thailand have adopted the agile transformation concept in the last couple years. Therefore, this study was conducted to provide insight for more understanding of the impact of agile transformation in pharmaceutical corporations in Thailand. This study can help understand the adaptation for changing management that can happen during the transformation. Relationships between factors are tested in this study, including agile transformation, general knowledge and management, employee satisfaction and corporate reputation. The methodology of the analysis is a quantitative method; this study collected 133 online questionnaire surveys. The finding of this study highlighted the positive impact of agile transformation on employee satisfaction in terms of flexibility, well collaborations and self-organization, etc. Moreover, the positive impact on corporate reputation in terms of Support goodwill in people, clear vision in the future, good company to work for, etc. For the relationship, corporate reputation has the most impact on employee satisfaction. However, this study found the agile transformation of general knowledge has a negative impact on employee satisfaction.