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College of Management Mahidol University E-Thesis and Thematic Paper
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2016-05-26
Celebrity endorsement on consumer purchasing decision: the case of Thai consumers.
Nattaporn Kaewviyudth
2016-05-26
Factors influencing customer' purchase decision of private labels in a retailer in Thailand.
Theeraporn Pothipat
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Nattaporn Kaewviyudth
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Theeraporn Pothipat
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Consumer perception
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House brand
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Private labels
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