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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
Author(s)
2021-12-18
A STUDY OF PERCEPTION OF THAI CUSTOMERS IN BANGKOK TOWARDS CHINESE ELECTRONIC PRODUCT
Fan, Zhang
2021-12-18
PURCHASING INTENTION OF READY-TO-COOK (RTC) PRODUCTS FOR SHOPPING ONLINE CHANNEL IN BANGKOK AREA
Sirikwan, Katchamart
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Author
1
Fan, Zhang
1
Sirikwan, Katchamart
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Brand Loyalty
1
Brand Recognition
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Chinese Electronic
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Online Shopping Experience
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Perceived Risk
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Ready-To-Cook (RTC) Product
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Word of Mouth (WOM)
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