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College of Management Mahidol University E-Thesis and Thematic Paper
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2021-09-12
AN ANALYSIS OF FACTORS AFFECTING CONSUMER PURCHASE BEHAVIOR ON C2C/ B2C MARKETPLACE E-COMMERCE PLATFORM IN THAILAND
Sirinuch, Chalayontdaecha
2021-09-12
FACTORS AFFECTING POSITIVE WORD OF MOUTH IN ONLINE APPAREL INDUSTRY IN THAILAND
Panita, Tanpiti
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Panita, Tanpiti
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Sirinuch, Chalayontdaecha
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consumer behavior
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online purchase intention
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positive word of mouth
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