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College of Management Mahidol University E-Thesis and Thematic Paper
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2020-09-21
ความสัมพันธ์ระหว่างความสนิทสนมต่อตราสินค้ากับความตั้งใจซื้อรถยนต์ ประเภทรถกระบะ กรณีศึกษาโตโยต้า, อีซูซุ และฟอร์ด =RELATIONSHIP BETWEEN BRAND INTIMACY AND PURCHASE INTENTION OF PICK UP CASE OF TOYOTA, ISUZU AND FORD.
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