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College of Management Mahidol University E-Thesis and Thematic Paper
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2019-02-18
การศึกษาคุณลักษณะ (Attribute) ผลลัพท์ของการบริโภค (Consequence) และคุณค่า (Value) ในการเลือกใช้บริการคอฟฟี่ช็อป (coffee shop) และคาเฟ่ (Cafe) โดยการประยุกต์ใช้ทฤษฎีลำดับขั้นทางจิตวิทยาของกลุ่ม Gen Y ในเขตกรุงเทพมหานครและปริมณฑล =The study of Attribute, Consequence and Value on Coffee Shop and Café selection of Generation Y consumers in Bangkok and its vicinity by applying Mean-end chains Theory .
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