Exploring and Proposing A Business Model Framework for the Online Market Penetration of 3D Printers

Abstract

The recognition of Thailand’s 3D printing industry as a growing sector has prompted the current study’s objective to explore prospective approaches to capitalize digital tools and online platforms in commercializing 3D printers. Having conducted secondary research as well as preliminary interviews with industry experts, data was collected using an online survey in order to assess the factors influencing online purchase of 3D printers. Consequently, the sample consisted of 3D printer users in business (66.7%), leisure (17.3%) and educational (16%) contexts. To analyze the data, multiple statistical analyses were performed using the Statistical Package for the Social Sciences (SPSS). Findings were discussed in juxtaposition with examined literature. The most important factors were identified to be related to sellers’ technical facility and specialist service.