HOW TO INCREASE MOTIVATION AND ENGAGEMENT OF EMPLOYEE AT THE1 CENTRAL COMPANY: CASE STUDY IN THAILAND

Abstract

The objective of this case study is to find how to change the employee's motivation at The1 Central Company and find the method that can motivate and engage the company staff. Regarding the current situation, many external and internal factors decrease motivation levels, for instance, the Covid-19 pandemic, changing working style behavior, and the number of new employees. The research methodology was qualitative research by in-depth interviews via the online platform. There are 10 participants: high management level and operation staff, short and long work experience, and different departments. The researcher studied this case by referring to Maslow's Motivation Theory and focusing on all factors except salary. Then, the researcher relates the responses with the theory to find the outcome to analyze and generate recommendations. The recommendations are provided to the company further and raised to CEO for consideration and attempt to implement them in the company activity. Make it practical and engage all employees to work happily and efficiently in this organization.