KEY SUCCESS FACTORS FOR PEOPLE WHO WANT TO START THE BUSINESS ON E-COMMERCE PLATFORM (SHOPEE)

Abstract

Since the world trend is drastically changed and people need to survive in society during the Covid-19 pandemic, they need to adjust themselves to be in trend. According to E-commerce is the upcoming trend and most people are likely to use these platforms as the intermediary to connect with others including selling and buying the goods online, which saves their time and is convenient to use for users and buyers as well. Importantly, Shopee is the fast-moving e-commerce platform that most online shopping companies both small and large scale were used during the Covid-19 pandemic to sell their goods. Many companies have been successful in doing business through using online e-commerce platforms in the last two years. It is worth keeping an eye on the increasing percentage of growth for using e-commerce platforms to be successful in their businesses. In the past, e-commerce was not quite popular when compared with the current time, consumers have changed their behaviors from buying goods from in-store to online stores or any online services.