THE FACTORS THAT INFLUENCE BANGKOKIAN CONSUMERS TO PURCHASE CONSUMPTION PRODUCT FROM SMART VENDING MACHINE

Abstract

A vending machine is an automated system that dispenses products to customers once customers input a certain amount of money into the machine. A system for vending machines using the Internet of Things (IoT) has recently been implemented. The transformation of the vending machine into a smart device is being driven by the automation of service exchange. Its digitization, which provides customers with an ever more extensive and complete service. The vending market is therefore going through an oversea change, adopting intelligent systems technology to deploy technologies to extend beyond simply dispensing food and beverages. Currently, the number of smart vending machines in Bangkok currently than there were before the pandemic, and most of them are located near workplaces, public transportation centers, and residential areas. This study aims to explore the factors that influence customers’ purchasing intention in the context of perceived risk, convenience, satisfaction, and trust towards smart vending machines in Bangkok. As a result, satisfaction and trust shows an important impact on customers’ purchase intention to purchase consumption product by smart vending machine. Satisfaction also displays a significant and positive influence on trust However, convenience has the highest mean score among other variables. This research suggests stakeholders need to pay critical attention to improving the key feature of customers’ satisfaction and trust from various perspectives.