FACTORS OF CAR ACQUISITION FOR BANGKOKIANS

Abstract

One of the problems that Bangkok has been facing is traffic congestion. In addition, the growth in the automobile industry has been surging. Therefore, it led to the curiosity of car acquisition for Bangkok citizens or Bangkokians. Basically, this paper was written based on the factors of car acquisition for Bangkokians. Such factors can be referred to the income level, social status, stage of life, public transportation, and other factors such as psychological or demographic factors. In terms of the data collection, quantitative research was used as the methodology. In addition to this, the questionnaires were created and used as a tool for collecting the data from the sample group of 102 Bangkokians. And the mean score calculation was used for analyzing the raw data gathered from the targets. In terms of the results, it was forecasted that social status would play the most significant role in owning the vehicle. On the contrary, income level turned out to be the most important factor people leaned toward for acquiring a car. This may be due to the demographic factors of the target groups. However, social status was stated to be the least significant factor. In terms of other factors’ rank, other factors came to be the second most important factor. Next, it was followed by the stage of life and public transportation as the third and fourth place respectively.