Factors that influence consumers to purchase via an e-commerce platform

Abstract

E-commerce platforms became an important tool for humans now a day. It helps people to do shopping with just a few clicks. The objective of this study is to identify factors that influence customers in choosing to purchase products on an ecommerce platform as well as to understand the unique selling point of the e-commerce platform. This study tends to use quantitative to collect the information via survey. There are 5 key variables in this paper which are Promotion, Price, User Experience, Word of mouth, and Convenient. Of these 5 variables, only 4 of them tend to have an impact on the e-commerce platform while the other one is not the main factor that impacts this research.