Factors that consumer consider when purchasing a new towel.

Abstract

Due to the increase in production order without understanding the significant factors that drive consumer to purchase a towel, causing multiple SKUs needed to be issue. As a result, manufacturer is having difficulty managing their inventories resulting in lost in opportunity to sale, higher cost of operation. Therefore, the objective of this research is to find factor that consumer look for when it comes to purchase a new towel. The purpose of this research is to analyze the most significant factor that consumer pay attention to as it can be used to help recommend manufacturer on which element to focus on. As for the research methodology, the research will be conducted quantitatively with the help of 100 participants. The data collection will be via a specific questionnaire that was design to gather customer insight when purchase a new towel. The data will be analyzed with the help of IBM SPSS Analysis software. Based on the result of the analysis, three factors influence customers to purchase a new towel which are price discount, function, and quality. The factors can be further analyzed to identify which are the most significant, as it can help textile manufacturer to produce the suitable product for the customer.