Factors Influencing Behavioral Intention to Use End-to-end Telemedicine Healthcare Service Rooms in Bangkok Malls from Patient's Perspective.

Abstract

End-to-end telemedicine service rooms are a new platform for delivering healthcare services by integrating telemedicine services using advanced technology through video conferencing and provide advantages for both patients and healthcare professionals in terms of time management and treatment workflow to diagnose and prescribe medication to patients. After consulting has finished at a room-base location, this healthcare service allows patients to receive medicines immediately as the streamlining the workflow of hospitals and clinics. Pharmacy chains in Bangkok malls, where end-to-end telemedicine service rooms are strategically placed in potentially urban areas to build a new healthcare service model and provide patients with highquality care. However, pharmacy chain business continues to confront obstacles and constraints that are large-scale determinants influencing patients' intentions to use endto- end telemedicine service rooms. Utilizing literature on patients’ behavioral intention towards using end-to-end telemedicine service rooms, this study examines the factors of adoption from the patient's perspective: performance expectation, social influence, personal innovativeness, perceived risk, and accessibility. This research model provides valuable insights to healthcare organizations, particularly pharmacy chains, pharmaceutical companies, and joint venture corporations such as hospitals, clinics, and insurance companies, as well as to researchers, for the effective utilization of end-toend telemedicine services and for potential future technological developments.