Factors influencing consumer preference in choosing a petrol station in Thailand.

Abstract

It is undeniable that the popularity of investing in oil businesses like petrol stations has increased in recent years. This is due to the fact that the new car market in Thailand has been growing since the pandemic. This led to the outcome that Thai people have a high demand for buying personal cars. Since private cars offer greater convenience and risk reduction than public transportation. The oil demand also rises as the number of cars on the road increases. Order to fulfil the rising demand, is an opportunity for operators of gas stations to build more stations. Since investing in one petrol station needs high investment, some petrol stations have failed. The petrol station operator needs to know what actually influences the consumer to go to their station and adapt to their brand strategy to create a competitive advantage. This study shows what is the factor that influences consumer preference in choosing the petrol station, to create the suggestion for the business owner and be successful in this competitive market.