FACTORS AFFECT CUSTOMER INTENTION TO BUY AN ACTIVEWEAR PRODUCT

Abstract

The objective of this paper is to study the factors that affect the customer's intention to buy an activewear product. Nonetheless, this paper will be advantageous for the brand owner to collect the customer data preference on the product to help foster their revenue on their business, so that they can use this as a source to guide for their business plan in the future. This research bases on previous research the hypotheses that consist of five factors having potential effect on the customer intention to buy an activewear product which are product quality, design of the product, price of the product, social influence, and environmental concern. Therefore, this research uses quantitative method analysis, we conduct with one hundred respondents of people who enjoy exercise in the Bangkok area.