WHAT ARE THE FACTORS THAT INFLUENCE PEOPLE TO USE THE SERVICES OF ANTI-AGING AND WELLNESS CENTERS IN BANGKOK?

Abstract

The objective of this thematic paper is to examine the factors that influence people to use the services of Anti-Aging and Wellness Centers. The ultimate goal of Anti-Aging and Wellness Centers is for one to attain their ultimate health. I, the author, am working on an actual Anti-Aging and Wellness Center that will be opening on the beginning of 2023 in Silom area, thus this thematic paper will be tremendously helpful in understanding the factors that contribute to using the services of such a center. This research was done by using in-depth interviews with people who fall in the potential customers criteria by asking open-ended questions to allow them to share their views and reasons behind each point. The theoretical framework applied to this paper is the Maslow’s Hierarchy of Needs. The results from the analysis show what motivates people into using services of such a center, identified through applying questions derived from the theory. At the end of the paper, there are recommendations on how to make people interested in using the services of the center.