Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/4969
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eperson.contributor.advisorAstrid Kainzbauer-
dc.contributor.authorRonnaporn, Yamkum-
dc.date.accessioned2023-06-17T03:02:29Z-
dc.date.available2023-06-17T03:02:29Z-
dc.date.issued2023-04-29-
dc.identifier.otherTP MM.006 2023-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/4969-
dc.description30 leavesen_US
dc.description.abstractThe objective of this study is to examine the challenge of managing peoplewith a big generation gap in the workplace, and to provide practical solutions for managing multigenerational teams. Qualitative research was utilized to collect data through in-depth interviews with open-ended questions. The findings revealed three distinct values and attitudes: work-life integration, result orientation versus process orientation, and collaboration versus independent work. There are three main challenges associated with working with different generations: organizational culture that is inflexible, different expectations of leadership styles, and communication content barriers between generations. To address these challenges, three key practices were identified: understanding generational differences, effective communication, and appropriate methods of motivation. The recommendations that can add value to management include paying attention to the voices of the younger generation, improving communication between different generations, adopting a more flexible approach when interacting with team members, and creating a positive team environment by organizing events that facilitate socialization beyond work roles.en_US
dc.language.isoenen_US
dc.publisherMahidol Universityen_US
dc.subjectMarketing and Managementen_US
dc.subjectGeneration gapen_US
dc.subjectMultigeneration in the workplaceen_US
dc.subjectManagement strategyen_US
dc.titleTHE CHALLENGES OF MANAGING PEOPLE WITH A BIG GENERATION GAP IN THE WORKPLACEen_US
dc.typeThesisen_US
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