HOW BLC AUTO SPORT MANAGED TO STAND STRONG IN USED CAR BUSINESS FOR OVER THREE DECADES

Abstract

Used car business is a fast growing industry. While Thailand’s used car market is expected to continue growing, many big investors are hoping to come in and dominate the market. How about the medium and small size dealers? How are they going to survive in this highly competitive industry? This paper aims to study the author’s family business in ways of its missions, visions, corporate strategies, and human resource management. Also to discover how they managed to survive through numerous crises in Thailand for over three decades. The findings from interviews and study will be combined with the frameworks and academic knowledge to conclude and show the public the secret of maintaining the family business and how to become successful as an entrepreneur.