THE SUCCESS FACTORS OF SENIOR-LEVEL POSITIONS HIRING FOR STARTUP COMPANIES IN THAILAND

Abstract

This study investigates the influential factors shaping the acceptance of job offers by senior-level candidates in Thailand's startup sector. In a highly competitive job market, it seeks to uncover the primary drivers motivating senior professionals to opt for positions within startup companies. Utilizing a qualitative approach, the study conducts semi-structured interviews with five recruitment experts, including three representing startup firms and two with experience in recruiting for startups. These primary insights are supplemented with data from credible sources, established theories, and prior research, forming a comprehensive analytical foundation. The research findings underscore the significance of alignment between candidates' personal values and a startup's mission and values. Furthermore, candidates assess the competence and experience of the management team, the stability and performance of the business, and the appeal of stock option plans (ESOPs) as compensation mechanisms. Additional evaluation factors include job-related aspects like title, reporting structure, team size, and responsibilities. The study concludes by proposing strategies to enhance startup attractiveness to senior-level talent, emphasizing the articulation of a unique Employee Value Proposition (EVP), effective communication initiatives, optimal job design and employment offerings, and compelling rewards systems. These insights empower startups to reduce recruitment costs and improve their ability to secure senior-level candidates, reinforcing their competitive position in Thailand's talent market.