Vitesco Consulting: Marketing Forecast of Exterior Car Door Handles in EVs

Abstract

This thematic paper has been conducted to study the change of the exterior door handles of electric cars and provide recommendations for automotive suppliers in this industry to prepare for the change. Automotive database and qualitative interviews from two automotive suppliers are used to forecast the change of exterior door handles. The result can be concluded that electric cars will be taking over the automotive market by 2030. As more electric vehicles are produced, the popular pull-out handles should be replaced with more air-resisting handles like mechanical flush handles, half flush handles, and power flush handles. To reduce the air resistance to the fullest, vehicles with no door handles could be an option. For automotive door handle suppliers to survive in the long run, the recommendations would be to invest in mechanical flush handles, half flush handles, and power flush handles. As the EV market is growing, these handles will economize and become more efficient in play. To strengthen the suppliers' sustainable growth, it is worth investing in vehicles with no door handles to be able to be ahead of the game.