BUSINESS MODEL DEVELOPMENT OF SUPPLEMENTS FOR CHRONIC KIDNEY DISEASE (CKD) PATIENTS

Abstract

This paper proposes a business model structure for constructing and distributing supplements for chronic kidney disease (CKD). The momentum for this study acquires from the deep understanding of CKD patients' behaviors and needs. The research questions focus on patient preferences, health-centric benefits, and optimal distribution channels. Through the analytical framework of the Business Model Canvas, this study clarifies the fundamental of the business model, subjecting its interdependent elements to comprehensive analysis and strategically outlining the potential direction for the entrepreneur related to the CKD patient's demands. Essential components, including meaningful collaborations, day-to-day operations, and the core value delivered, product undergo a careful examination, resulting in a complete product. Obtaining the satisfaction of the senses via a refreshing flavor and considerate distribution in dialysis clinics. Remarkable is establishing a reasonable range of prices, appointed between 50 and 100 THB per package, which is economically easonable. In conclusion, the study requires additional research and testing to prove the quality of this innovative business concept and its future contribution to improving the CKD patients quality of life.