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DC Field | Value | Language |
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eperson.contributor.advisor | Winai Wongsurawat | - |
dc.contributor.author | Wongsatorn Ariyawongwiwat | - |
dc.date.accessioned | 2024-02-03T07:08:28Z | - |
dc.date.available | 2024-02-03T07:08:28Z | - |
dc.date.issued | 2023 | - |
dc.identifier.other | TP MM.035 2023 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/5287 | - |
dc.description | 24 leaves | en_US |
dc.description.abstract | Although the merger of Essilor and Luxottica, resulting in the creation of EssilorLuxottica, represents a significant event in the eyewear industry, and position itself as a dominant player in the global eyewear market, the merger to form the new organization has a need to create the effective change management strategies to ensure a smooth integration of the two organizations. The theoretical frameworks applied to the topic include Handy’s classification of organizational culture, Kotter’s 8-step change model and J-curve stages of change. In the analysis chapter, the story of a merger, the gaps between 2 companies, the differences between before and after the merger and how the company applies change management to this situation are provided with in-depth analysis. The result would be acquired by interviewing a focused group, who is at the management level of the company in order to ensure the quality of information. Lastly, the recommendation for the company to gain further advantage | en_US |
dc.language.iso | en | en_US |
dc.publisher | Mahidol University | en_US |
dc.subject | Marketing and Management | en_US |
dc.subject | Merger and Acquisition (M&A) | en_US |
dc.subject | Handy’s classification of organizational culture | en_US |
dc.subject | Kotter's 8-Step Change Model | en_US |
dc.subject | J-Curve Stages of Change | en_US |
dc.title | Change management of essilorluxottica after the merge | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP MM.035 2023.pdf | 3.52 MB | Adobe PDF | ![]() View/Open |
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