Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/5287
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eperson.contributor.advisorWinai Wongsurawat-
dc.contributor.authorWongsatorn Ariyawongwiwat-
dc.date.accessioned2024-02-03T07:08:28Z-
dc.date.available2024-02-03T07:08:28Z-
dc.date.issued2023-
dc.identifier.otherTP MM.035 2023-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/5287-
dc.description24 leavesen_US
dc.description.abstractAlthough the merger of Essilor and Luxottica, resulting in the creation of EssilorLuxottica, represents a significant event in the eyewear industry, and position itself as a dominant player in the global eyewear market, the merger to form the new organization has a need to create the effective change management strategies to ensure a smooth integration of the two organizations. The theoretical frameworks applied to the topic include Handy’s classification of organizational culture, Kotter’s 8-step change model and J-curve stages of change. In the analysis chapter, the story of a merger, the gaps between 2 companies, the differences between before and after the merger and how the company applies change management to this situation are provided with in-depth analysis. The result would be acquired by interviewing a focused group, who is at the management level of the company in order to ensure the quality of information. Lastly, the recommendation for the company to gain further advantageen_US
dc.language.isoenen_US
dc.publisherMahidol Universityen_US
dc.subjectMarketing and Managementen_US
dc.subjectMerger and Acquisition (M&A)en_US
dc.subjectHandy’s classification of organizational cultureen_US
dc.subjectKotter's 8-Step Change Modelen_US
dc.subjectJ-Curve Stages of Changeen_US
dc.titleChange management of essilorluxottica after the mergeen_US
dc.typeThesisen_US
Appears in Collections:Thematic Paper

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