Key Factors Influencing Consumer Choice of Electric Vehicle (EV) Charging Stations

Abstract

The electric vehicle (EV) industry is poised for exponential expansion as worldwide worries about air pollution and climate change. The construction of a practical and accessible EV charging infrastructure is a critical component of the industry's growth. In this regard, this research paper explores the elements that influence consumers' decisions while selecting EV charging stations. Understanding consumer preferences and factors in choosing charging infrastructure is becoming increasingly important as EV adoption accelerates. This study attempts to identify the important elements influencing consumer preferences. Key findings show that charging speed, location convenience, and pricing structures all have a substantial impact on consumer preferences when it comes to picking EV charging stations. Furthermore, this study underlines the crucial need for an expanded and standardized charging network to reduce range anxiety and allow EV incorporation into the existing power system. Through the extension of EV charging infrastructure, the report also highlights the possibilities for job creation, economic growth, and the integration of renewable energy sources. This research provides a platform for improving marketing tactics and encouraging the long-term success of Thailand's EV industry by completely analyzing customer decision-making processes.