Factors influencing employee satisfaction of large real estate companies in China

Abstract

The real estate business is one of China's most important economic sectors. With the gradual tightening of the government's control over the real estate industry and the intensification of competition in the realm, unstable employment in real estate, the high turnover rate of employees and the shortage of talents have constrained the company's long-term healthy development. In this case, how to retain talents and improve employee satisfaction of large real estate companies has become the reason for the author's research. This study used qualitative methods via in-depth interviews . The research results indicate that the majority of employees meet physiological needs, but due to high pressure and long overtime hours, such efforts and rewards are unreasonable. Most people are not satisfied with job stability, and their satisfaction with Social Needs is relatively high. Compared to general employees, management believes that social relationships are more important. Many people are dissatisfied with their potential and success at the level of self-esteem, and it is difficult to achieve self-actualization for most employees, and management satisfaction is lower than that of general staff. he paper further discusses the implications of these findings for managers and provides recommendations for improving employees’ satisfaction. These recommendations include: companies should improve relevant benefits, build a good corporate culture, improve the work environment, identify employee capabilities, improve promotion opportunities, effectively utilize employees' potential, and allow employees to participate in decision-making. This will help to reduce employee turnover, promote the efficient operation of the company, and further enhance the company's cohesion and satisfaction.