The Key Factors That Drive Growth In A Small Law Firm In Bangkok: A Case Study of IAS Advisory Co., Ltd.

Abstract

Law firms are often perceived by dealing with controversial issues for large companies. However, in this context, the small law firm provides legal-related points to small and medium enterprises. With that unique position and expertise, the company has grown significantly. This study aims to understand their strategic management in operating the firm in a notably outstanding and successful. The qualitative method was conducted with 5 participants from IAS Advisory Co., Ltd. Having interviewed the employees and business owners of this law firm, the research can identify five key factors that contributed to its growth in the market. This comprises the quality culture in delivering service, the networking and relationship to acquire customers, flat and flexible organization for internal culture, their trusted teamwork and leadership for enhancing the performance, and cash flow for preventing business interruption. The findings offer significant implications for entrepreneurs seeking a comprehensive management approach or managers striving to improve business competitiveness. They can leverage these valuable and practical values in their companies. However, further research can develop the study by exploring the key factors in different periods or conducting interviews with additional stakeholders to see unrealizing strategies.