Factors affecting repurchase intention on green products

Abstract

For a business to thrive, management executives must take a proactive approach and provide clear direction toward success. The main aim of this research is to identify the crucial factors that influence customers' likelihood of repurchasing green products in the second-hand furniture market. The study also investigates the relationship between various variables such as Green Design, Product Familiarity, Environmental Knowledge, Sustainability Mindset, and Self-congruence, and Repurchase Intention. The study involved 200 participants over 18 years old in Bangkok and metropolitan areas, using quantitative methods. The study found that two factors have a significant impact on repurchase intention: product familiarity and self-congruence. The study found that self-congruence has the most significant impact, with product familiarity following behind.