Utilising motivational theories in managing employee turnover: a case study of luxury beach resorts in Phuket

Abstract

The study investigates the strategies employed by luxury beach resort organisations in Phuket to sustain their skilled workforce by employing Maslow's Hierarchy of Needs Framework. This framework applied for a comprehensive analysis of the influential factors motivating employees, consequently bolstering their job satisfaction and subsequently cultivating elevated levels of productivity. This study employs qualitative methodology to investigate the impact of various tiers within Maslow's motivational framework on employee job satisfaction. According to employee perspectives, the fulfilment of each hierarchical level of needs is imperative for successful attainment of higher-level needs. The study uncovers that the attainment of higher-level needs necessitates the prior fulfilment of the three lower levels. Consequently, the top two levels of needs pose significant challenges in achievement, demanding heightened effort from employees in pursuing career advancement. This makes the uppermost tiers of needs as more symbolising the pinnacle of employees' professional lives.