Modern Influences on Traditional Markets: A Study of Changing Consumer Trends in Thai Sacred Artifacts

Abstract

The research paper entitled "Modern Influences on Traditional Markets: A Study of Changing Consumer Trends in Thai Sacred Artifacts" explores the shifting consumer preferences from traditional to modern sacred artifacts within the Thai market. This study provides a vital link between traditional cultural practices and modern market dynamics, emphasizing the evolving role of sacred artifacts from purely religious symbols to trendy, modern accessories that carry spiritual and aesthetic value. The literature review establishes a theoretical framework that connects the design of sacred artifacts with their cultural and spiritual significance, drawing on historical and contemporary perspectives from various academic fields such as religious studies, cultural anthropology, and consumer behavior. Employing quantitative methods, the study uses consumer surveys to assess trends and preferences. The findings are expected to guide producers and marketers offerings with contemporary consumer expectations, balancing innovation with tradition. This research not only sheds light on the Thai market but also suggests broader implications for similar global markets where tradition and modernity converge.