Key factors that attract Chinese students to Thai Universities

Abstract

This study investigates the motivations driving Chinese students to pursue graduate studies at universities in Thailand amidst the backdrop of the COVID-19 pandemic and shifting global educational landscapes. Employing qualitative research methods, including focus group discussions, supplemented by literature review and analysis, the study delves into the multifaceted factors influencing students' decisions. Through in-depth interviews with Chinese graduate students in Thailand, the study uncovers the interplay of external (push factors) and objective (pull factors) influences guiding students' choices. Key findings reveal a predominant desire among students to enhance their qualifications for better job prospects while avoiding the challenges associated with China's graduate entrance exam. Factors such as Thailand's geographical proximity, lower costs, compatible education system, cultural similarities, and vibrant lifestyle contribute to its appeal as a study destination.