Factor contributing to the popularity of cullen hateberry channel in Thailand

Abstract

This research explores the factors contributing to the popularity of the Cullen Hateberry YouTube channel in Thailand, focusing on the factors that resonate most with its viewers.informed by cotent and audience feedback. By applying Uses and Gratifications Theory and Parasocial Interaction Theory, the study aims to understand how the channel meets the diverse needs of its audience and fosters strong viewer engagement. The research employs qualitative methods, including observational analysis of the channel's top 10 most viewed videos and thematic analysis of viewer comments. Findings indicate that the channel's success is largely due to its authentic portrayal of Thai culture from a foreigner's perspective, coupled with the engaging and relatable personalities of the hosts, Cullen and Jung. The channel's ability to create a sense of community among viewers and its alignment with the current Korean cultural trend in Thailand further enhance its appeal. The study provides valuable insights for content creators and media businesses seeking to engage audiences effectively in the digital age.