Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/5876
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eperson.contributor.advisorAstrid Kainzbauer-
dc.contributor.authorChotima Luehirun-
dc.date.accessioned2025-07-19T02:40:48Z-
dc.date.available2025-07-19T02:40:48Z-
dc.date.issued2025-
dc.identifier.otherTP MM.002 2025-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/5876-
dc.description34 leavesen_US
dc.description.abstractThis research paper analyzes stress management among E-commerce employees, focusing on the challenges they face in their daily work. It explores key stress factors, personal and professional experiences, and coping mechanisms. Interviews were conducted with ten participants working in different roles within the E-commerce industry. The interview questions covered workplace stress, personal experiences, coping strategies, and professional perspectives. The study identifies specific causes of stress, including high workload, limited autonomy, and coordination challenges with internal teams and external partners. Additionally, it highlights various coping strategies used by employees to manage stress. The paper concludes with recommendations for both individuals and organizations to improve employee well-being in the E-commerce sector.en_US
dc.language.isoenen_US
dc.publisherMahidol Universityen_US
dc.subjectMarketing and Managementen_US
dc.subjectStress managementen_US
dc.subjectOccupational stressen_US
dc.subjectE-commerceen_US
dc.subjectIndustryen_US
dc.titleStress Management Strategies Among Generation-Z in E-commerce industryen_US
dc.typeThesisen_US
Appears in Collections:Thematic Paper

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