Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/5917
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eperson.contributor.advisorRandall Shannon-
dc.contributor.authorDaihang Wu-
dc.date.accessioned2025-07-24T05:09:56Z-
dc.date.available2025-07-24T05:09:56Z-
dc.date.issued2025-
dc.identifier.otherTP MM.007 2025-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/5917-
dc.description37 leavesen_US
dc.description.abstractThis study explores the key factors influencing airline choices among Chinese long-term residents in Thailand, including international students and expatriates. As this group represents a consistent travel segment, understanding their preferences is vital for airlines operating in the China–Thailand market. A quantitative approach was employed, collecting survey data from 168 respondents. Six factors were examined: price, on-time performance, service quality, brand reputation, sustainability, and convenience. Results show that only convenience and accessibility significantly influence airline selection, while service quality has marginal impact. Other factors were not statistically significant. The findings underscore the importance of user-friendly booking, flexible schedules, and airport connectivity, offering practical implications for airlines, policymakers, and travel agenciesen_US
dc.language.isoenen_US
dc.publisherMahidol Universityen_US
dc.subjectMarketing and Managementen_US
dc.subjectAirline choiceen_US
dc.subjectChinese residentsen_US
dc.subjectThailanden_US
dc.subjectConsumer behavioren_US
dc.subjectAir travelen_US
dc.titleFactors Influencing Airline Choices of Chinese Long-Term Residents in Thailanden_US
dc.typeThesisen_US
Appears in Collections:Thematic Paper

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