Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/6165
Full metadata record
DC FieldValueLanguage
eperson.contributor.advisorWinai Wongsurawat-
dc.contributor.authorZhixiang Mao-
dc.date.accessioned2026-10-31T08:14:20Z-
dc.date.available2026-10-31T08:14:20Z-
dc.date.issued2025-
dc.identifier.otherTP MM.025 2025-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/6165-
dc.description39 leavesen_US
dc.description.abstractThis paper analyses the prolonged development of Hollow Knight: Silksong, examining how interconnected operational, relational, and organizational failures eroded community trust and confidence. This study uses qualitative analysis of public records, community discourse, and six stakeholder interviews to identify a vicious cycle composed of three interconnected issues: perfectionist-driven scope creep, a breakdown in parasocial relationships and expectation management, and the human capital fragility of a small creative team. By applying project management, parasocial relationship, expectation confirmation, and strategic human resource management frameworks, this research demonstrates that failure in one domain amplifies failures in the others, producing self-reinforcing delays and declining goodwill. The analysis concludes that crowdfunding success requires more than funding alone; it demands integrated scope control, relational stewardship, and resilient human capital design. The findings provide genre-aware guidance for indie development teams, particularly for Metroidvania projects, where the core mechanic of "ability-gating" inherently multiplies scope risk.en_US
dc.language.isoenen_US
dc.publisherMahidol Universityen_US
dc.subjectMarketing and Managementen_US
dc.subjectHuman capital vulnerabilityen_US
dc.subjectSystemic crisisen_US
dc.subjectScope creepen_US
dc.subjectParasocial relationshipsen_US
dc.subjectTrust crisisen_US
dc.titleFrom Acclaim to Anticipation: A Case Study of Project Management, Communication, and Trust in the Development of Hollow Knight: Silksongen_US
dc.typeThesisen_US
Appears in Collections:Thematic Paper

Files in This Item:
File Description SizeFormat 
TP MM.025 2025.pdf
  Restricted Access
2.01 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.