Consumers' attitude toward Thai traditional medicine.

Abstract

Objectives: The purpose of writing this paper is to examine the key points of individual product decision that would mostly affect alternative consumers Design / Methodology / Approach: The method of research is in-depth interviews with target customers; 5 individuals, who are educated in the middle age, rely on company information. Findings: The findings and implications of this research show that the dose adjustment to be standard should be developed for responding to consumers' requirements and the better reputation of the company among the Thai traditional medical industry. Another interesting thing is the video conference medical for facilitating the customers Originality / value: This paper is briefly containing interesting and useful information about new product development with key topics in case of alternative medical that would be benefit for anyone who study this research. KEY WORDS:New product development/ Alternative medical/ Thai traditional medical/ Dose adjustment/ Complementary service