Understand the conflict in a cross cultural international brand distribution company between Thailand and Singapore.

Abstract

My objective is to understand conflict on why two companies from different countries have different kind of thinking and work process and need to work together as distributor. In the research, I bring out Thailand and Singapore distributor who have been working with each other for many years. In this study, I use different kinds of cultures like individual cultural representation, organization cultural and National cultural to see the different why about company act in work process differently. Hofstede theory is a tool of this research to clarify different of both countries and corruption are minor issue that change Thailand behavior. Using in-depth interview with 4 respondents that ever work in both countries. In the conclusion, I find a lot of useful information that help me to understand why both countries work differently. Like different communication, operation system, working system and corruption that can be learn to help both organizations work together better.

KEY WORDS: Culture/ Conflict/ Understand/ Model of culture/ Hofstede