Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/653Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | Brian Hunt | - |
| dc.contributor.author | Sapannarat Chaichana | - |
| dc.date.accessioned | 2021-03-19T09:16:52Z | - |
| dc.date.available | 2021-03-19T09:16:52Z | - |
| dc.date.issued | 2014-07-29 | - |
| dc.identifier | TP MM.032 2014 | - |
| dc.identifier.citation | 2014 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/653 | - |
| dc.description.abstract | The purpose of this study was to test hypotheses of the four factors that influencing online shopping intention behaviour toward personal care products. The factors were perceived benefit, perceived risk, service and perceived behavioural control. Hypotheses were tested by regression analysis of data collected from 58 internet users who are in middle age. The result of this study showed only perceived benefit was a significant factor. Recommendations to internet seller were provided in the conclusion section. KEY WORDS: Online shopping /Personal Care Products / Consumer Behaviour | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | Marketing | - |
| dc.subject | Management | - |
| dc.subject | customer behavior | - |
| dc.subject | Thailand | - |
| dc.subject | Online | - |
| dc.subject | Shopping | - |
| dc.subject | Personal care products | - |
| dc.title | Consumer behavior of personal care products toward online shopping in Thailand. | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.032 2014.pdf | 5.81 MB | Adobe PDF |  View/Open |
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