Purchasing model for furniture and decorative items for small space condominium in Bangkok central business district area.

Abstract

Due to the transition from house to condominium as the main residential property and the higher cost of living, cost is the main concern with regards to buying and decorating condominium. Consumers are interested in decorating and selecting furniture without hiring interior designer. This research paper will provide the information on the purchasing model (Planning, preparing and designing) for furniture and decorative items for small space condominium in Bangkok central district area, which is considered by consumer who have experience in purchasing or receiving information about the context before and the person who plan to buy the furniture and decorative items for their condominium. Therefore, the research is adapting the theory of “Product design criteria” that effect to the consumer behavior to give the insight information in consumer behavior and the selection criteria to purchase the furniture. Moreover, the knowledge of interior design will include guiding the condominium owner to decorate and purchase their own room furniture and decorative items, plus with the decoration budgeting calculation.

KEY WORDS: Furniture Selection Criteria/ Consumer Behavior/ Small Space Condominium/ Room Decoration