THE IMPACT OF MANAGEMENT STRATEGY TO GENERATION Y EMPLOYEES

Abstract

The objective of research is to find out about impact of different management strategy to generation Y employees and provide suggestion to managers who have generation Y subordinate in order to improve the work quality and leverage the unique strength of innovation. The research is conduct by the studying from previous research related to generation Y and management strategy to design the interview questions for qualified generation Y employees who have direct and indirect experience to work with line manger which adopt the different management strategy .The feedback from the face-to-face interview is used as a raw date to analyst the attitude of generation Y toward different management style. For the result, generation y employees prefer to work with manager who adopt consultative and participative style because it create the motivation to accomplish tasks with innovative process while the directive style have a negative impact to the motivation of generation Y employees. KEY WORDS: Generation Y employees/ Management style/ Motivation of generation Y employees