AN EXPLORATION STUDY OF HONEYBEE SUSTAINABLE LEADERSHIP IN A PHARMACEUTICAL COMPANY

Abstract

Corporate sustainability is becoming essential for business leaders. Because of the unsustainability of many aspects of today’s world, corporate sustainability has been widely discussed among corporate leaders. There are many approaches of principle of sustainability such as Rhineland capitalism. More recently, Avery and Bergsteiner introduced the concept of “Honeybee” leadership, with 23 practices; facilitate outcomes that go beyond the triple bottom line consisting of environmental sustainability, corporate social responsibility and financial success. This paper attempts to study on how pharmaceutical organization sustains its performance and building its reputation among industry. This study examines business practices of Baxter Healthcare (Thailand) Co.,Ltd to determine if there is a fit between Sustainable Leadership practices and company’s practices. Baxter Healthcare (Thailand) Co.,Ltd, is an international pharmaceutical company, states in top ten rank of PReMA( Pharmaceutical research and manufacturers association) pharmaceutical company in Thailand, company is the leader of peritoneal dialysis (PD) and has the highest growth among pharmaceutical industry. Therefore it is interesting to be case study for analysis. After investigate and analyze in all data provided, data shows that the company practices closely fix the Honeybee practices. This is the key factors drive company performance to achieve goals and can sustain in the relevant market. KEY WORDS: HONEYBEE / SUSTAINABLE LEADERSHIP / SUCCESSION PLAN/ SELF-MANAGEMENT