KEY SUCCESS FACTORS OF THAI SUCCESSFUL SOCIAL ENTERPRISE, KHAOKHO TALAYPU

Abstract

One of success of social entrepreneurship in Thailand is selected to analyze to find the key success factors. The selected company is Khaokho Talaypu, agricultural based company in Phetchabun. Khaokho Talaypu is awarded the best tourist attraction from Tourism Thailand Organization in 2013 and is considered and recognized as successful social enterprise in Phetchabun. The framework created by Austin et al., is implemented with Khaokho Talaypu. This paper is going to investigate and explore to find the answer of the main question which is “What are the key success factors of the success social entrepreneurship in Thailand?”. According to Austin et al., framework, the area of study is comprised of opportunity, context, human resources, financial resources and social value proposition. KEY WORDS: SOCIAL ENTERPRISE, KHAOKHO TALAYPU, KEY SUCCESS FACTORS, AGRICULTURE, AUSTIN FRAMEWORK