TECH STARTUP: THE NEW BUSINESS LINE FOR GENERATION Y IN THE ONLINE MARKETING AGE

Abstract

While online trend has impact on people around the world, hence it also creates the new business career “Tech Startup” for young generation, especially Generation Y, who has technological skills and just graduated from bachelor degree. They have passion to create new things which can have impact around the world (the trendsetter) and hope it can change the world by their ideas. They are self-confident and ambitious. Moreover, they want to be a self-employed. Therefore this paper will give you the understanding in detail about the meaning of tech startup and know the characteristic and attitude of tech startup by use the face to face interview with 5 persons who choose to work as a tech startup after they graduated to share their background, attitude, opinion, experiences, inspiration, and future perspectives, which allows us to visualize their thinking as a tech startup. KEY WORDS: Tech Startup, New Business, Online Marketing, Technology, Generation Y