SUSTAINABLE LEADERSHIP OF FMCG COMPANY IN THAILAND

Abstract

This paper adopts Avery and Bergsteiner’s 23 Honeybee leadership practices as a framework to examine the sustainable business practices of the multinational company in Thailand. Using a case study approach, multi-data collection methods included non-participant observations during company visit and interview, semi-structured sessions with employees from different levels and working functions, and reference to published documentations. Evidence was found for compliance with 21 of Avery and Bergsteiner’s 23 sustainable leadership elements, but to various degrees. The paper concludes that 23 Honeybee practices provide a useful framework applicable to multi-national enterprise in Thaland to evalaute is corporate sustainablility. Multi-national companies in Thailand and possibly in other Asian countries that wish to sustain their organizational success could adopt Avery and Bergsteiner’s 23 Honeybee leadership grid elements to investigate their leadership practices, and adjust them to become more sustainable. KEY WORDS: SUSTAINABLE LEADERSHIP/ HONEYBEE/ LONG TERM