THE ADOPTATION OF MOBILE APPLICATION WITH NOOMSAO TRAVEL AND TOUR IN LONG TERM

Abstract

This report is aimed to focus on the mobile application by applying with a Thai travel agency to increase more competitive advantage. Noomsao Travel and Tour is selected to be the sample case study for mobile application implementation. The main objectives are to find the effective adaptation for implementing in long-term and to recommending the most suitable result for Noomsao Travel and Tour. Therefore, this research aimed to investigate the “Six Steps for Building a Long-Term Strategy for Mobile” of The Oracle Endeca Web Solution Company (2012). The research methodology of the report is done by qualitative method with the target respondent by deep interviewing about attitude, perception and their behavior with mobile application and other relevance topic. Moreover, this research also analyzed and used some relevance research of mobile application which is “Mobile Apps ก้าวทันลูกค้ายุคใหม่สร้างรายได้ให้ธุรกิจ” which had conducted from Master Student of College of Management Mahidol University in 2012, in order to adding more efficient outcome. KEY WORDS: MOBILE APPLICATION, THAI TRAVEL AGENCY, SMART PHONE USER, COMSUMER BEHAVIOR.