Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/861Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | Brian Hunt | - |
| dc.contributor.author | WISANU JAIPRAYAT | - |
| dc.date.accessioned | 2021-03-19T09:31:16Z | - |
| dc.date.available | 2021-03-19T09:31:16Z | - |
| dc.date.issued | 2014-05-14 | - |
| dc.identifier | TP MM.018 2014 | - |
| dc.identifier.citation | 2014 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/861 | - |
| dc.description.abstract | The purpose of this study was to study effect of social media on teen consumer. We would like to explore what is their behavior, psychology or motivation that got effect from social media. This conceptual paper has been developed by gathering secondary research from marketing website and media agencies. The result of this study showed social media effect a lot on teen consumer and they are heavy user in term of time spend and engagement. KEY WORDS: Social media / Teen behavior / Influencer | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | Marketing and Management | - |
| dc.title | FROM GLOBAL TO LOCAL, HOW SOCIAL MEDIA DOES IMPACTS ON TEEN CONSUMER | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.018 2014.pdf | 759.17 kB | Adobe PDF |  View/Open |
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